Pragmatic Play and Betfounders Sign Landmark Deal

Pragmatic Play, a leading content supplier of online and live casino games, signed yet another important deal that will take its popularity to a new level. Namely, the company boosted its footprint in Africa after partnering with one of the major online casino platforms, Betfounders.

Expanding in Africa

The new deal between Pragmatic Play and Betfounders is important for both companies. Both parties get a host of benefits, including a better reach, more popularity, and bigger audiences.

According to the new deal, the entire Pragmatic Play portfolio consisting of slots, live casino games, and sports content will end up displayed at the Betfounders platform. Thus, operator partners can access a diverse collection of games befitting every taste and preference. Moreover, so many games have caught the attention of industry professionals who’ve rewarded Pragmatic Play with awards.

The award-winning content you can expect to see at Betfounders includes games such as Gates of Olympus, Sugar Rush, and Sweet Bonanza.

Moreover, this is not the first deal Pragmatic Play signed in Africa. It’s one of many, as there have been considerable efforts to reach targeted markets such as Tanzania, Uganda, and Ghana, as well as Kenya. The deal underlines the efforts and helps Pragmatic Play a great deal.

Both Parties Are Happy

To say that both sides in the deal are content with the contract would be an understatement.  Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, said of the deal, “Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider. With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands.”

Artur Harutyunyan ,CEO at Betfounders, also commented on the new deal.

“Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth.”

He added, “Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”

This is the latest partnership signed by Pragmatic Play in Africa, and we are sure there will be more deals on the horizon in the future.