Last time we spoke with Keren Chen, COO at MuchBetter. Today we continue our interview, this time speaking to Leyre N’Shimbi Fernandez, MuchBetter’s Head of Compliance and MLRO.
Hi. I’m Leyre, Head of Compliance and MLRO at MuchBetter. I’m responsible for ensuring that our business grows and operates complying with all the legal and regulatory requirements whilst balancing it with a customer centric culture, making their journey as smooth as possible. Having previously held other compliance and regulatory roles at Santander Bank, Zurich and Friends Provident. I joined MuchBetter 3 years ago, it’s being an exciting journey and I’m very proud to be part of such a diverse culture.
For MuchBetter, the customers always come first, and we understand the importance of their needs. We know they want an e-wallet that provides convenient local methods to the players to load and manage their funds for gaming. We also appreciate the need for quick and simple transactions to and from their gaming activities whilst still ensuring account security.
MuchBetter was started by a passionate founder with vast experience across the iGaming and payments sector. Having observed and recognised the various gaps in the markets – including the evolution of new technology and market trends that shifted behaviours of the consumer usage of smartphones – the idea was formed to create a payments product that tailored to the needs and preferences of the users whilst addressing the challenges that the merchants had. This also enabled the merchants to offer a product that provided their customers with a more personalised and desirable option.
MuchBetter Rewards is all about providing unique and personalised experiences for our customers; whether they’re sports fanatics, games enthusiasts, or tech lovers, there’s always something special planned for them.
The global regulatory environment is becoming increasingly complex but these challenges also present opportunities to help the customer journey whilst complying with all the regulatory and legal requirements.
We’re constantly watching the marketplace, and have some exciting plans for the future from a business development perspective, so watch this space! We also welcome feedback/suggestions from our customers in this area.
We now live in a world that moves faster and more efficiently than ever before. Therefore e-wallets play a part in the future in every e-commerce market, not just iGaming as a single sector. E-wallets will also continue to play an important part in consumers’ everyday payments.
We feel that the customers will determine the future of e-wallets with their needs and wants, and the market will evolve based on this. MuchBetter’s business and product development will always move in the same direction as customer needs.
Gina is a Senior Content Writer specialising in levelling the playing field when it comes to gender in online gaming. As the baby Chick of the team, she tries to come up with interesting and unique ideas. Loves the idea of writing about women for women. In her free time, she likes to read, spend time with friends and family, and think about bringing down the patriarchy.