Play’n GO has just announced a brand-new deal with Flutter Entertainment’s Sky Betting and Gaming. According to the contract, Sky Betting and Gaming will add the entire game portfolio of Play’n GO to its offer. Currently, five brands compose the core of Sky Betting & Gaming – Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo.
Flutter Entertainment, the owner of Sky Betting & Gaming, has been a close partner with Play’n GO for years. And even though this is far from being the first deal for the companies, it strengthens the bond. It also helps Play’n GO solidify its position within the UK market. Even though the Swedish-listed company has had a strong presence in over 25 markets, strengthening its UK position cannot hurt.
Through this deal, all five brands that are make the Sky Betting & Gaming will add Play’n GO casino games.
At the moment, the Sky Betting & Gaming has five brands – Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo. And in the coming days, Play’n GO will roll out the first batches of content to the core brands. They’ll instantly become available for real money playtime.
The deal includes the whole shebang: legendary Play’n GO casino slots shoulder to shoulder with new releases yet to reach their peak. Also, Book of Dead, one of the most famous slot games of all time, is in the mix. There are also Reactoonz, Legacy of Egypt, Testament, and many others.
Play’n Go’s Regional Director Anna Mackney praised the new deal by saying:
“This partnership between Sky Betting and Gaming and Play’n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry. “
Furthermore, Mackney added, “Play’n GO is committed to growing our UK business and the addition of Sky Betting and Gaming is a major milestone on that journey. We look forward to working with the team at Sky Betting and Gaming to deliver a safe, exciting experience for their players.”
However, this is not the only interesting thing to happen with Sky Betting this year. Recently, the company signed a deal with Evolution, thanks to which the entire Evolution library became available at Sky Betting & Gaming core brands.
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