There are few things we like more than getting the inside scoop behind the curtains of the i-gaming industry. For those of you paying attention, our interviews with various experts in the field offer a lot of insight into how it all fits together. You may also notice we mostly interview women in the gambling industry. This is the Casino Chick, after all, and the position of women in the business is a primary concern.
Today, though, we’re going to buck that trend by bringing in a special guest from Neko Games, Founding Partner, Sebastian Perrier. Neko Games is a Buenos Aires-based Microgaming partner whose main focus lies in video bingo titles. Sebastian can boast years of experience in the gaming business, so his point of view is bound to be quite interesting.
You’ll find the exclusive Casino Chick interview with Sebastian Perrier of Neko Games below. Enjoy!
Hello and thanks for inviting me to this interview. Very nice also to support the leading female-oriented publishing efforts in our industry. My name is Sebastián Perrier and I have over 10 years of experience in iGaming in Latam. My work experience was mainly based within Operators – more of a B2C experience. I worked as Regional Director for companies such Jackpotjoy, BetConstruct, Betmotion, Trillonario.com. I also worked as a consultant for PaddyPower, Scientific Games Interactive, WilliamHill, bPlay, among others. Finally, I hold a first-class honours MBA from the University College Dublin (UCD) Ireland, where I lived several years of my life.
We came from a B2C background where we realised that there is a huge number of potential customers who still do not fully understand how online gambling works but would like to play. We believed that there was an opportunity and improve the video bingo category. Video bingo mechanics are easy to understand – everybody anywhere in the world would know how to play Bingo.
Having experience and a strong network of fiends in the iGaming business really helped to start a new company. Relationships and trust are an important factor in any business, and having been around for so many years helps a lot. Also, it’s easier to get people you like working with onboard. Logically there are unforeseen difficulties as we did not have much experience on B2B. For example, perhaps we underestimated the time and efforts needed in testing, certifications, and publishing of games.
When new players in immature online markets are faced with sophisticated and feature-overloaded slot games, they are usually intimidated. New players would better start off with games they already know and understand, such as classic lottery, keno or bingo games. Video bingo mechanics are easy to understand, this is why we decided to focus on this exciting game category. And yes, there is a strong Bingo industry in many countries, for example the UK and Sweden. The demand was there, as our games also appeal to current video bingo players who are finding current multiplayer bingo offering a little unadventurous.
Latin America is our backyard, so it made sense to start in a region we know well. Nevertheless, the games are being distributed and we are getting very good acceptance from countries all over the world. Finding a niche is important because there is typically less competition. Our niche is video bingos, but aiming to appeal to the ‘blue ocean’ of players globally.
Latam is one of many immature online gambling markets, as is Africa and many parts of Asia. For these players, who might be intimidated by slow loading complex slots with high volatilities, video bingo is a more sensible approach. Also, in places with strong bingo culture such as Sweden, Spain or the UK, we bring something fresh, easy to understand, but also thrilling and exciting.
Neko Games specialises in creating games that transform simple game mechanics into thrilling, rewarding and fun adventures that people can trust. Themes such as colonial time conquests and the search of El Dorado golden lake, are rooted in the Latin culture and have been enjoyed in many territories. We get a lot of our animations and sounds from the local culture as well, from very colourful show coins and fun music comes with our game design philosophy. At the same time, Asian themes and characters also work, such as Pachinko. For example, the second largest community of Japanese people outside Japan lives in Brazil. In a global world, everything is interconnected. This is why our logo is the Maneki-Neko cat; it’s very popular around the world and a global symbol of good luck.
Well, the women I work with are truly exceptional. I have no doubt that if any of them would like to start a business they will be successful. In particular, their leadership skills and their value added in difficult situations is impressive and, in my opinion, outperform men. I think the only problem is that there are just a few women in the industry compared to men. You probably know that number better than I do, but I wish and hope to see more women entering iGaming as they are needed for us to improve, grow and excel.
Yes, indeed! 2022 is going to be a great year for Neko Games as we have doubled our team capacity and will be able to triple or quadruple our portfolio next year. We will contribute to the enhancement of the video bingo category with great games. Expect new features and branded games soon. Stay tuned!
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Mimi is a Content Writer and Graphic Designer, a double threat of the team. She works hard to provide visually pleasing content for all Casino Chicks out there. Mimi is all about no-nonsense business but delivers jokes like no other. In her free time, she listens to metal, goes thrifting, and hangs out with her niece and nephews.