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“Games That Resonate” – Marcel Tobler, Enrich Gaming Co-Founder, Chats with Casino Chick

Round Head IconJanuary 22, 2024 - CasinoChick

If you haven’t already heard of Enrich Gaming, get ready to meet the team! Joining Casino Chick today is Marcel Tobler, company Co-Founder, and there’s no one better to introduce Enrich Gaming to you. Enjoy.

  • Hello and welcome to Casino Chick. First of all, thank you for taking the time to chat with us, we are very excited to have you here. What do you say we start with a brief introduction of Enrich Gaming to our readers?

Enrich Gaming is an independent game studio, driven by a mission to innovate and enrich the online slot gaming experience. Our founders are seasoned experts with extensive backgrounds in both the B2B and B2C sectors of the gaming industry, covering both land-based and online realms. This diverse expertise allows us to create games that resonate with a wide array of audiences.

  • Please tell us a bit more about yourself. How did you come to the idea of starting Enrich Gaming company?

My journey to founding Enrich Gaming began with my experience in setting up, launching, and managing a regulated online casino for a land-based casino group. During this time, I collaborated closely with various game providers and identified a significant player demand for classic casino games with proven mechanics. I also realized the importance of working closely with casino operators to deeply understand different customer segments and their specific needs.

This insight, combined with my personal love for casino games led to the inception of Enrich Gaming. My co-founder and I saw an opportunity to create a company that not only develops engaging casino games but also emphasizes a strong partnership with operators to meet the evolving demands of players. Our goal was to blend our passion for gaming with a business model focused on understanding and addressing the unique preferences of both operators and their customers.

  • What are your top three priorities when it comes to game-making?
  1. Market Data: Utilizing comprehensive market data is crucial. We constantly analyze trends and player preferences to ensure our games are not only current but also anticipate future market shifts. This data-driven approach helps us create games that are both relevant and innovative.
  2. Operator Feedback: We place immense value on operator feedback. Their insights are vital in fine-tuning our games to meet the specific needs of their platforms and players. This collaborative process ensures our games integrate seamlessly with operators’ offerings, enhancing the overall player experience.
  3. Creating Games Players Want: Ultimately, our focus is on the players. We strive to develop games that resonate with them, combining classic mechanics with fresh, engaging elements. Understanding player preferences and expectations is key to designing games that are not just played but loved and returned to.
  • You’ve officially received the certification of your debut release 20 Lines of Fire in February 2023. How does the process for game certification look like? Can you tell us more about the requirements you must meet as a company to receive a certificate?

Receiving certification for 20 Lines of Fire was a significant milestone. The game certification process is both comprehensive and rigorous, ensuring that our games meet the highest standards for quality and fairness.

The certification process depends on the jurisdiction but involves several key steps:

  1. The game must comply with the regulatory standards of the jurisdiction it will be offered in. This involves adhering to rules regarding fairness, randomness, and responsible gaming.
  2. Our games undergo thorough testing by independent testing laboratories. These labs evaluate the game’s Random Number Generator (RNG) to ensure that the outcomes are truly random and unbiased.
  3. The game’s technical aspects, including software stability, compatibility with different platforms, and user interface, are rigorously evaluated. Functionality tests check if the game performs as intended under various conditions.
  4. Ensuring player safety and a high-quality gaming experience is paramount. This includes aspects like clear rules, fair play, and measures to prevent problem gambling.
  5. We provide detailed documentation about the game, including its design, mechanics, and algorithms. Compliance reports are prepared to demonstrate adherence to all regulatory requirements.

Once these criteria are met and the game passes all evaluations, it receives certification, affirming that it’s ready for release and can provide players with a safe, fair, and enjoyable gaming experience.

  • Just a couple of months ago, you’ve had your first major partnership, and it was with Betsson. How has this exciting partnership affected Enrich Gaming so far?

Our partnership with Betsson has been a dream come true. It’s dramatically increased our brand visibility and reach, introducing our games to a broader audience. This collaboration also serves as a powerful market validation, affirming the quality and appeal of our offerings. This exciting partnership has not only marked a significant milestone for us but also opened new growth opportunities, solidifying our presence in the competitive gaming industry.

  • Now, we’ve mentioned your debut 20 Lines of Fire slot, which is a classic video slot. Is there any particular reason you’ve chosen to kickstart the game-making adventure with a classic slot?

The decision to debut with 20 Lines of Fire was driven by market analysis and player preferences. Our research indicated a sustained demand for “classic slots” among players. These games, with their familiar mechanics and straightforward gameplay, continue to be a favorite for many.

We recognize the importance of classic slots in the gaming world. They offer a sense of nostalgia and simplicity that many players find appealing. This approach also allowed us to establish a solid foundation in the market, showcasing our ability to create high-quality, traditional gaming experiences.

While our initial focus has been on classic slots, we are mindful of the evolving nature of the player base and the industry. As our partners’ player databases grow and diversify, including new types of players, so too will our game portfolio. We plan to expand our offerings to include a variety of game types, catering to a broader range of player preferences and ensuring we stay at the forefront of gaming trends and innovations.

  • We’d say classic themes are your forte but we’ve seen other themes covered in your games, including clovers and Egyptian mysteries. What’s your favourite theme to work on?

While classic themes are indeed a strong suit for Enrich Gaming, we’ve enjoyed exploring a variety of other themes in our game development, including the charm of clovers and the allure of Egyptian mysteries. Each offers its unique creative challenges and opportunities, making it difficult to choose a favorite.

However, if I had to pick one, I would lean towards the Egyptian mysteries theme. There’s something inherently captivating about ancient Egypt – its rich history, mystique, and iconic imagery provide a vast canvas for creativity. This theme allows us to delve into a world of pharaohs, pyramids, and hieroglyphics, creating an immersive and engaging experience for players. The combination of historical elements with the excitement of slot gaming creates a perfect blend that is both visually appealing and thrilling to play. It’s a theme that never seems to lose its charm and continues to fascinate players around the globe.

  • Most of your video slots feature a variety of features, including Expanding Wilds, Free Spins, and the Gamble Feature. How does the process of picking features for slots look like? Do you typically start from picking the theme or the features?

Our process doesn’t strictly start with either the theme or the features; it’s more dynamic and iterative. We often begin with a broad concept, which could be inspired by a particular theme or a unique feature we want to explore. From there, we integrate feedback from our partners and players to shape the game. This feedback helps us determine which features will enhance the gaming experience while aligning with the chosen theme.

By constantly tuning into what’s working in the market, we ensure that our games not only have appealing features and themes but also meet the evolving preferences and expectations of our audience. This player and partner-centric approach enables Enrich Gaming to craft slots that are not just entertaining but also relevant and engaging for a diverse range of players.

  • We know this will probably be a tough question, but we have to ask: which one of your releases is your favourite?

It would have to be “Clover on Fire”. This game stands out to me personally for several reasons.

This is a beautifully crafted game that resonates well with players. Its aesthetic appeal, combined with engaging gameplay, strikes the perfect balance between visual allure and entertainment value. The theme, revolving around the timeless charm of clovers, has a universal appeal, and the game’s design brings this theme to life in a vibrant and captivating way.

The success of “Clover on Fire” among players also adds to its significance for me. Seeing a game connect with its audience and deliver an enjoyable experience is always rewarding. It’s a testament to our team’s hard work and creativity, and it inspires us to continue developing games that captivate and entertain our players.

  • Which one has proved to be the biggest challenge for you as a team yet? I think any new business will always face challenges.

Starting a new business invariably comes with its set of challenges, and for us at Enrich Gaming, one of the most significant has been the sheer volume of quality content we compete with in the market. This saturation demands constant innovation and excellence in our game designs and features to make sure we stand out. We strive to not only meet but surpass industry standards and player expectations in a market brimming with high-quality games. This competition drives our team to push creative boundaries, stay updated with trends, and deeply understand player preferences, turning this challenge into a motivating force for delivering unique and engaging gaming experiences.

  • We are slowly approaching the end of the year. What’s on the agenda for 2024 for Enrich Gaming?

We’re focused on dynamic growth and innovation over the coming year. Our agenda includes:

Expanding into New Markets: We’re targeting geographical and segment-based expansion to reach a broader player base and adapt to diverse gaming environments.

Forging New Partnerships: Building relationships with more operators and industry stakeholders is key to enhancing our distribution and gaining valuable insights for game refinement.

Continuing Game Development: Central to our plans is the ongoing creation of games that resonate with providers and players, emphasizing innovation and quality in our portfolio.

Our aim is to maintain our leading edge in the online gaming industry.

  • Thank you so much for talking with us. We look forward to chatting again soon! Is there anything else you’d like to add as a message for our readers?

Thank you for the opportunity to share insights about Enrich Gaming. We’re excited about what the future holds and look forward to giving you an update on our progress soon.

We invite the readers of CasinoChick to stay tuned for more innovative and engaging games from us. We’re committed to enhancing your gaming experience and bringing you the best in online slots. Keep an eye on Enrich Gaming as we continue to grow and innovate in this dynamic industry.

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Angie is the Lead Editor at Casino Chick, specializing in helping women find their place in this male-dominated industry. She is a powerful leader with positive energy and a can-do attitude that inspires others to succeed. In her free time, she likes to go on walks, spend time with her husband, and dream about making pottery.