Casino Chick is devoted to delivering first-hand info from the online gaming industry. One of the best slot developers of our time, Aurum Signature Studios, is our guest today.
Aurum’s own Madelein Özok, who is Head of the gaming studio, honoured us with her presence and chatted with CasinoChick.com about their impressive slots.
Read our interview Head of Aurum Signature Studios, Madelein Özok.
Thank you, it is my honour to talk about an industry and my current role that I am extremely passionate about. Aurum Signature Studios specialises in creating bespoke online slot games exclusively for Microgaming customers. We believe every business and every person is unique, like your signature. Thus, we want every casino operator to have their own unique slot game – something that nobody else has, ultimately giving them a competitive advantage.
Building a bespoke slot requires the customer to work closely with my team, influencing the theme, the art style, the math, the feature choices, and so on. That close collaboration culminates in a game that is then exclusive to that customer. We ensure that the options we offer the customer adhere to the latest technology and popular mechanics and themes in the industry, ensuring the game can compete with any modern releases available today.
As with most things in life, relationships and trust are key. Customers are involved from day one and we hash out ideas on what works well for their market, what seems to be popular in the industry right now, or where there might be gaps/opportunities for a new theme. We also do extensive research on successful slot games in the market to understand demand. Aurum collaborates with the customer on all ideas to decide the best-fitting game for that customer, with constant feedback loops and approvals from design, to art, animation, audio and the final built product.
It can take anything from three to six months to develop a bespoke game, with many factors influencing the timeline, such as choice of math engine and features, turnaround time on responses, feedback and approvals, and market choices of the customer to name but a few.
To be associated with a strong brand such as Microgaming has opened numerous doors for Aurum Signature Studios, building on the strong foundation they have already built with their vast customer base. Our growth has been tremendous, establishing the studio in early 2019 when we delivered eight games. Our studio is now poised to deliver 20 games in 2021.
I have over 20 years’ experience in the casino industry, many of these spent in the land-based casino world. Progressives have always been a firm favourite with players and naturally we see the same in the online casino world. Offering our customers a progressive solution linked to the legendary Mega Moolah, thanks to the association we have with Microgaming, has given our studio and our customers a competitive advantage, bringing their own flavour to the game, as one can see with Jungle Mega Moolah and Joker Mega Moolah.
I believe that in the same way you’ll have players that are attracted to Egyptian or Fruit themed games, you’ll also have a market of players who associate with a brand, in this case deadmau5. I believe there is a market for branded content. It is slightly more demanding as you need to capture the essence of the brand in a slot game and satisfy the brand licence holder’s vision for the game. That said, we are delivering another branded game soon.
What I love the most about my job is the variety and diversity of themes and ideas that I get to work with every day. To see a game come to fruition – from brainstorming ideas to it going live – is a thrill and gives me a great sense of pride. To experience the customer’s excitement as the game develops and then seeing them play the final product is priceless. A good mother would not have any favourites – I am proud of every one of Aurum’s creations; they are all beautifully unique!
We are extremely excited to take the game live globally on 22 July 2021. A truly exciting brand portraying the effervescing Dita von Teese, a world-renowned burlesque artist. The art and audio are a colourful display of Dita at her best, offering a variety of features such as Rolling Reels, Free Spins, Wild Reels, Multipliers and in-game videos. It is a sensational game I believe all players will enjoy!
As mentioned, I have built my whole career in the casino industry, and I am extremely passionate about it. In fact, I did my MBA dissertation on the casino industry. I am equally passionate about equality not just in the workplace but in everyday life. The industry has come a long way and I am privileged to know many women who have and still are making great strides in the industry. It is not as daunting for women to join the industry as it was 20 years ago; however, I believe we can do more as a collective to encourage young women to consider the industry for their career paths: to encourage women to become software developers, business owners and product specialists in the casino industry. I also believe huge strides have been made recognising women in the industry and I see more and more media, conferences, and development opportunities for women in our industry. Let’s keep it going and support each other.
Thank you for inviting me to talk about my passion for Aurum Signature Studios, our industry and women.
To every person who reads this, celebrate your uniqueness, lean into your fellow women, teach, encourage and support each other – not just at work, but in everyday life.
And most importantly, do whatever sets your soul on fire! Thank you.
Mimi is a Content Writer and Graphic Designer, a double threat of the team. She works hard to provide visually pleasing content for all Casino Chicks out there. Mimi is all about no-nonsense business but delivers jokes like no other. In her free time, she listens to metal, goes thrifting, and hangs out with her niece and nephews.